1. A Fluid perspective of doing business by placing at the core of people, culture and environment

  2. Inspired by diversity & embracing inclusion

  3. Reinterpretation of what we have

  4. Mindful and conscious production   

  5. Serving trans-seasonal & non-conforming contemporary minds 

  6. A space for unlearning, experimenting that aims at the growth of its stakeholders

  7. Thriving freedom of Collective self-expression of a multitude of cultures,ethnic groups & personal orientations  

  8. Nurtures direct action without having all the answers

  9. Women-led